Do you know that social media can actually stop you from getting hired? From a reckless tweet or a careless post, you could possibly lose out on a potential job.
According to a survey conducted by Harris Poll, over 70% of employers leverage social media platforms to screen out potential job seekers. The result of the survey showed that 57% of the employers found some content online that made them not to hire some group of job seekers.
Also, over 47% of the employers asserted that if they can’t find job seekers on social media, they won’t contact such job seekers for possible employment.
In view of the above, this article will take a look at how Social Media can stop you from being hired. So, sit tight and relax, while I do justice to the subject matter.
Being reputable online is not all about becoming a social hermit, but using your computer keyboard respectfully and responsibly. These days most people even prefer using their phone to access social media platforms. If you are in this category, you have to use your keypad responsibly. Abusing social media can negatively impact your financial security.
Your tweets and posts are a reflection of your offline character. Your online posts on social media are the first impression a prospective employer would have about you.
How social media can actually stop you from getting that job
When it comes to your digital space, the internet may be unforgiving. From the result of the Harris Poll, employers who refused to hire potential job seekers based on the content they posted on social media gave the following reasons:
- 40% of the employers said job seekers posted inappropriate or provocative photos, information or videos
- 36% of the employers said job seekers shared information about them using drugs or drinking.
- 31% of the employers said job seekers made discriminatory comments related to gender, age, and religion, among others.
- 30% of the employers asserted that candidates were linked to criminal behavior.
- 27% of the employers said job seekers lied about their qualification
- Another 27% of the employers laid claim to the fact that job seekers were lacking in good communication skills.
- 25% of the employers said job seekers bad-mouthed their previous boss or fellow colleagues
- 22% of the employers said job seekers had an unprofessional screen name
- 20% of the employers said jobs seekers posted too frequently and they share confidential information from their previous employers
Other reasons why social media may cost you a job are;
It is not a good sign if a potential hiring manager cannot find you online. It appears as if you have nothing to show or you have something to hide, both of which will make employers trash your resume.
A Clinical Associate Professor of marketing who works at the College of William and Mary, Dawn Edmiston told CIO.com that he wonders how tech professionals would not have an online presence when other professionals maintain a robust Twitter and LinkedIn presence. Edmiston advised job seekers to draw a line between their personal and professional personas.
You’ve bought fake followers
“The number of followers a job seeker has on social media is a vanity metric that has no true meaning,” says Etela Ivkovic, DragonSearch’s Chief Operating Officer. DragonSearch is a marketing agency based in New York.
If influencers or industry leaders follow you on social media, it is more beneficial than parading fake followers. If you are well-connected, a tiny follower could impact your job search. What’s more? Employers now make use of tools to weed out fake followers, which could cost you a job.
Etela Ivkovic cautioned job seekers to concentrate on using social media to build relationships, interact, and express their creativity. It is pretty easy to achieve this. You don’t need massive followers to achieve it. Ivkovic adds that job seekers should use social media to connect with industry leaders, influencers, publications, and organizations in their field.
Being inactive on social media could have an impact on your job hunt. Wayne A. Lynch, the Managing partner of Vaco suggests that a job seeker should not maintain a poorly presented social media profile. “Being active shows you know how to engage with an audience. Social media is also an opportunity to showcase to the world that you have the ability to network, curate content, and engage others,” Lynch adds.
As you can see from the above, if you are a job seeker, it is very important to apply caution whenever you want to post something on your social media accounts. Employers are now using social media as a tool to reject or hire candidates.